Flickr: SvadilfariWith Easter fast approaching and Peter Cottontail bearing down on us, Cadbury Crème Eggs, the famous chocolate eggs filled with sugary yolk-ish cream, are once again hitting supermarket shelves.
Like marshmallow Peeps, the eggs have earned a cult following, arguably edging out chocolate rabbits as the quintessential holiday treat, but some consumer groups aren’t sold on them.
In 2007, companies like Cadbury and Mars pledged to reformulate their products without six food colorings linked to hyperactivity in children by the end of 2008, but as of now, they have yet to make completely good on their promise.
The colors in question are Tartrazine, Quinoline Yellow, Sunset Yellow, Carmoisine, Ponceau and Allura Red and are referred to as the “Southampton Six” named after the study associating them with hyperactivity.
Calling the situation highly irresponsible, the U.K. Food Commission’s Action on Additives campaign claims many candies still contain one or more of these additives, including the Cadbury Crème Egg and some Mars products, like Starbursts.
A Mars spokesperson says they plan to continue reformulating their products and claims the company has been transparent all along. However, the Action on Additives campaign is now pushing for a mandatory ban on harmful food additives, saying its a simple plan that would force food producers to act and take the burden off parents.
Now, if you’re upset by this, satisfy your bloodlust and see what happens when Peeps meet the microwave and Cadbury Crème Eggs fall on mousetraps.
Via Food Navigator.
More like this in Food Mar 30, 2009
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